MSDM Career & Program Guide

for Master of Science in Digital Marketing Program at Cal Poly Pomona

a group of students walking on the crosswalk

About the Website:

This is a companion website for the Master of Science in Digital Marketing Program, Singelyn Graduate School of Business at Cal Poly Pomona. The university is highly ranked for diversity, social mobility, and ROI. This site is maintained by the Director of the program to provide students with career guidance. Please direct all the questions to Dr. Jae Jung.

Objectives:

Your MSDM journey is filled with opportunities to grow, learn, and prepare for impactful careers in Digital Marketing and Marketing Analytics. This homepage serves as your starting point—linking you to the skills, tools, pathways, and experiences that will shape your professional future. Explore each section to discover how to build your capabilities and chart a meaningful career direction.

Built Around What Learners Value Most

Based on national research with professionals across the insights and data industry, we designed this program around the five qualities students value most when choosing a post-baccalaureate program:

  1. Faculty who understand industry needs,

  2. Practical hands-on learning,

  3. Curriculum that adapts to a changing market,

  4. Strong professional connections, and

  5. Access to advanced research infrastructure.

Program Calendar

Important Dates for Spring 2026

  • Add/Drop Period: January 5 - January 30

  • New Student Orientation at SGSB: January 14

  • Last day to drop and receive 100% refund: January 16

  • Classes begin for all students: Saturday, January 17

  • Census Day: February 13

  • The deadline to apply for Spring 2026 graduation (Details for Graduaton Application)

    • Primary Deadline: March 13, 2026, for inclusion in commencement/program, through BroncoDirect.

    • Late Applications: Possible until the last day of the term, but without ceremony/program benefits. 

  • Spring Break: Saturday, March 28 - April 3

  • SGSB Hooding & Graduation Ceremony: May 9 at Rose Garden & CLA Paseo

  • Finals: May 9 - 15

  • Commencement Ceremony: 12:00 PM, Sunday, May 17

    • Note that College of Business Administratoin will have two commencement ceremonies with first one starting at 8 pm and the second one starting at 12 pm. All IBM department programs, incluidng MSDM, will have ceremoneies in the second block at 12 pm.

    • Arrive early for photo ops. Faculty will be available for photo ops with you too.

  • Grades Due: May 22, 9:00 am

  • Holidays

    • Martin Luther King Jr. Day: January 19

    • Cesar Chavez Day: March 31

Important Dates for Summer 2026

  • Priority Registration Period: March 9 - 10

  • Student Parent Priority Registration: March 11

  • General Registration Period: March 12 - May 6

  • Add/Drop Period: May 13 - June 10

  • Last day to drop and receive 100% refund: June 2

  • Classes begin for all students: Wednesday, June 3

  • Census Day: June 29

  • Finals: August 10 - 14

  • Grades Due: August 17, 9:00 am

  • Holidays

    • Juneteenth: June 19

    • Independence Day: July 3

Important Dates for Fall 2026

  • Priority Registration Period: April 8 - 9

  • Student Parent Priority Registration: April 10

  • General Registration Period: April 13 - June 5

  • Add/Drop Period: August 10 - September 3

  • Last day to drop and receive 100% refund: August 19

  • Classes begin for all students: Monday, August 20

  • Census Day: September 16

  • Finals: December 7 - 13

  • Grades Due: December 18, 9:00 am

  • Holidays

    • Labor Day: September 7

    • Veterans Day: November 11

    • Thanksgiving: November 26 - 27

Website Organization

  1. Application

    1. Application Guide

      1. Introduction

      2. Recorded Information Session

      3. Application Requirements

      4. Admission Decision Process, Method, and Timeline

      5. University Overview

      6. Colleges & Program Overview

      7. Target Digital Marketing Career Roles

      8. Curriculum & Completion Roamap Options

      9. Key Features and Costs

        1. Three Curriculum Options

        2. STEM-Designated Program

        3. Completion Time

        4. Program Type

        5. Class Modality/Time

        6. Tuition & Fees

      10. Program Support Environment

        1. Program guidance on curriculum and planning

        2. Scholarships

        3. Assistantships

        4. Financial Aid Resources

        5. Jobs and Internships

        6. Extra-Curricular Opportunities

        7. Tutoring Services

        8. Support & Mentorship

      11. More Information & Contacts

        1. Official MSDM Website

        2. MSDM Mailing List

        3. MSDM Information Sessions

        4. Contacts for Questions

      12. Frequently Asked Questions

    2. International Student Guidance

      1. Introduction

      2. STEM-Designated

      3. Quick Facts taht Matter

      4. STEM designation & OPT

      5. Career Strategy

      6. How CPP MSDM supports these paths

      7. Real Experience while You Study

      8. Scholarships & Assistantships

      9. “Right fit” Checklist

      10. Application Deadlines

      11. Admission Decision Timeline & Implications

      12. I-20 and Visa Interview

      13. Want to Talk to MSDM Faculty, Staff, or Current Students?

      14. Next Steps

  2. Career Outlook & Guide

    1. Career Options, Outlook, and Salary

      1. Introduction

      2. Career Outlook

      3. Typical Job Roles in Digital Marketing

      4. Active Digital Marketing Job Postings

      5. Digital Marketing & Analytics Job Outlook

        1. Job Growth Rate, Volume, and Salary

        2. Understanding the Job Categories

        3. Key Observations

        4. Key Trends

        5. Understanding the “Data Tier” in Marketing

        6. Key Financial Insights

    2. Career Preparation Guide

      1. Introduction

      2. Career Guidance for International Students

      3. Digital Marketing Strategy Execution Jobs

      4. Marketing Analytics Jobs

      5. On-Campus Support Resources

      6. Extra-Curricular Opportunities

  3. MSDM Onboarding Guide

    1. Instructions

    2. Key Actions You Must Take Soon after Your Admission

    3. Essential On-Campus Websites

    4. Step 1: Start Filling out Curriculum Contract Form

      • Curriculum Contract Form

    5. Step 2: Know the Curriculum (Degree Emphasis) Options

    6. Step 3: Know Curriculum Completion Roadmap Options

    7. Step 4: Which Curriculum Option to Choose?

    8. Step 5: Which Completion Roadmap to Choose?

    9. Step 6: Complete Your Roadmap Worksheet

    10. Step 7: Submit Curriculum Contract Form and Roadmap Worksheet to Your Advisor

    11. Step 8: Register for Courses

  4. Course Registration

    1. Before You Register: What Every MSDM Student Should Know

    2. Curriculum

    3. Boot Camp

    4. Year 1, Fall

    5. Year 1, Spring

    6. Year 1, Summer

    7. Year 2, Fall

    8. Year 2, Spring

    9. Year 2, Summer

  5. Skills & Tools

    1. Boot Camp

      1. Introduction

      2. Spreadsheet Skills

      3. R Programming and Statistics

    2. Skills • Tools • Courses Alignment

      1. Introduction

      2. Tools and Skills along the Student Learning Journey

      3. Project Management Tools

      4. Popular Video Editing Tools for Windows

      5. Popular Video Editing Tools for Mac

      6. SQL (Structured Query Language)

      7. Certifications

      8. CCIDM Virtual Workshops

      9. DataCamp Virtual Classroom

  6. Capstone Project (MSDM Culminating Experience Project)

    1. Introduction

    2. Expectations on Collaboration with Group Members, Faculty Lead, and Client

    3. Project Milestones and Timelines

    4. How to Choose a Project

    5. Fall Semester

    6. Winter Break Activities

    7. Spring Semester

    8. Summer Semester

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