MSDM Career & Program Guide

for Master of Science in Digital Marketing Program at Cal Poly Pomona

a group of students walking on the crosswalk

Overview

About the Website

This is a companion website for the Master of Science in Digital Marketing Program, Singelyn Graduate School of Business at Cal Poly Pomona. The university is highly ranked for diversity, social mobility, and ROI. This site is maintained by the Director of the program to provide students with career guidance. Please direct all the questions to Dr. Jae Jung.

Objectives

Your MSDM journey is filled with opportunities to grow, learn, and prepare for impactful careers in Digital Marketing and Marketing Analytics. This homepage serves as your starting point—linking you to the skills, tools, pathways, and experiences that will shape your professional future. Explore each section to discover how to build your capabilities and chart a meaningful career direction.

Built Around What Learners Value Most

Based on national research with professionals across the insights and data industry, we designed this program around the five qualities students value most when choosing a post-baccalaureate program:

  1. Faculty who understand industry needs,

  2. Practical hands-on learning,

  3. Curriculum that adapts to a changing market,

  4. Strong professional connections, and

  5. Access to advanced research infrastructure.

Program Calendar

Important Dates by Semester

Important Dates for Fall 2026

  • Priority Registration Period: April 8 - 9

  • Student Parent Priority Registration: April 10

  • General Registration Period: April 13 - June 5

  • MSDM Culminating Experience Project Informational Session: July 9

  • New Student Orientation: August 15 | RSVP

  • Application for Call for MSDM CEP Due: August 17

  • Add/Drop Period: August 10 - September 3

  • Last day to drop and receive 100% refund: August 19

  • Classes begin for all students: Monday, August 20

  • MSDM Capstone Project Kickoff Week, Monday (9/14) - Friday (9/18).

  • Census Day: September 16

  • Finals: December 7 - 13

  • Grades Due: December 18, 9:00 am

  • Holidays

    • Labor Day: September 7

    • Veterans Day: November 11

    • Thanksgiving: November 26 - 27

Important Dates for Spring 2027

  • Priority Registration Period: October 19 - 20

  • Student Parent Priority Registration: October 21

  • General Registration Period: October 22 - December 9

  • New Student Orientation at SGSB: January 19

  • Add/Drop Period: January 11 - February 5

  • Last day to drop and receive 100% refund: January 22

  • Last day to drop classes without course being recorded: February 5

  • Classes begin for all students: Saturday, January 23

  • Census Day: February 19

  • All MSDM class of 2027 will graduate after summer, pending successful completion of CEP, GPA requirement, other requirements. While students can apply for summer graduation after December 1, 2026, students must meet the following deadline if they want to be guaranteed for their name to be printed on the commencement ceremony to be held at the end of spring 2027. Refer3 to the (Details for Graduation Application)

    • Primary Deadline: March xx, xxxx, for inclusion in commencement/program, through BroncoDirect.

    • Late Applications: Possible until the last day of the term, but without ceremony/program benefits. 

  • Spring Break: Saturday, March 27 - April 2

  • SGSB Hooding & Graduation Ceremony: May 9 at Rose Garden & CLA Paseo

  • Finals: May 15 - 21

  • Commencement Ceremony: 12:00 PM, Sunday, May xx

    • Note that College of Business Administratoin will have two commencement ceremonies with first one starting at 8 pm and the second one starting at 12 pm. All IBM department programs, incluidng MSDM, will have ceremoneies in the second block at 12 pm.

    • Arrive early for photo ops. Faculty will be available for photo ops with you too.

  • Grades Due: May 28, 9:00 am

  • Holidays

    • Martin Luther King Jr. Day: January 18

    • Farmworkers Day: March 31

Important Dates for Summer 2026

  • Priority Registration Period: March 9 - 10

  • Student Parent Priority Registration: March 11

  • General Registration Period: March 12 - May 6

  • Add/Drop Period: May 13 - June 10

  • Last day to drop and receive 100% refund: June 2

  • Classes begin for all students: Wednesday, June 3

  • Census Day: June 29

  • Finals: August 10 - 14

  • Grades Due: August 17, 9:00 am

  • Holidays

    • Juneteenth: June 19

    • Independence Day: July 3

Website Organization

Application

  1. Application Guide

    1. Introduction

    2. International Students

    3. Recorded Information Session

    4. Application Requirements

    5. Admission Decision Process, Method, and Timeline

    6. University Overview

    7. Colleges & Program Overview

    8. Target Digital Marketing Career Roles

    9. Curriculum & Completion Roamap Options

    10. Key Features and Costs

      1. Three Curriculum Options

      2. STEM-Designated Program

      3. Completion Time

      4. Program Type

      5. Class Modality/Time

      6. Tuition & Fees

    11. Program Support Environment

      1. Scholarships

      2. Assistantships

      3. Financial Aid Resources

      4. Jobs and Internships

      5. Extra-Curricular Opportunities (e.g,. Student Clubs)

      6. Tutoring Services

      7. Support & Mentorship

    12. More Information & Contacts

      1. Official MSDM Website

      2. MSDM Mailing List

      3. MSDM Information Sessions

      4. Contacts for Questions

    13. Frequently Asked Questions

  2. International Student Guidance

    1. Introduction

    2. STEM-Designated

    3. Quick Facts taht Matter

    4. STEM designation & OPT

    5. Career Strategy

    6. How CPP MSDM supports these paths

    7. Real Experience while You Study

    8. Scholarships & Assistantships

    9. “Right fit” Checklist

    10. Application Deadlines

    11. Admission Decision Timeline & Implications

    12. I-20 and Visa Interview

    13. Want to Talk to MSDM Faculty, Staff, or Current Students?

    14. Next Steps

Career Outlook & Guide

  1. Career Options, Outlook, and Salary

    1. Introduction

    2. Career Outlook

    3. Typical Job Roles in Digital Marketing

    4. Active Digital Marketing Job Postings

    5. Digital Marketing & Analytics Job Outlook

      1. Job Growth Rate, Volume, and Salary

      2. Understanding the Job Categories

      3. Key Observations

      4. Key Trends

      5. Understanding the “Data Tier” in Marketing

      6. Key Financial Insights

  2. Career Preparation Guide

    1. Introduction

    2. Career Guidance for International Students

    3. Digital Marketing Strategy Execution Jobs

    4. Marketing Analytics Jobs

    5. On-Campus Support Resources

    6. Extra-Curricular Opportunities

MSDM Onboarding Guide

  1. Instructions

  2. Next Steps after Admission

  3. Essential On-Campus Websites

  4. Step 1: Start Filling out Curriculum Contract Form

    • Curriculum Contract Form

  5. Step 2: Know the Curriculum (Degree Emphasis) Options

  6. Step 3: Know Curriculum Completion Roadmap Options

  7. Step 4: Which Curriculum Option to Choose?

  8. Step 5: Which Completion Roadmap to Choose?

  9. Step 6: Complete Your Roadmap Worksheet

  10. Step 7: Submit Curriculum Contract Form and Roadmap Worksheet to Your Advisor

  11. Step 8: Register for Courses

Course Registration

  1. Before You Register: What Every MSDM Student Should Know

  2. How to Register?

  3. Curriculum

  4. Boot Camp

  5. Year 1, Fall

  6. Year 1, Spring

  7. Year 1, Summer

  8. Year 2, Fall

  9. Year 2, Spring

  10. Year 2, Summer

Skills & Tools

  1. Boot Camp

    1. Introduction

    2. Spreadsheet Skills

    3. R Programming and Statistics

  2. Skills • Tools • Courses Alignment

    1. Introduction

    2. Tools and Skills along the Student Learning Journey

    3. Project Management Tools

    4. Popular Video Editing Tools for Windows

    5. Popular Video Editing Tools for Mac

    6. SQL (Structured Query Language)

    7. Certifications

    8. Google Career Certificates (Free for CPP Students)

    9. CCIDM Virtual Workshops

    10. DataCamp Virtual Classroom

Capstone Project (MSDM Culminating Experience Project)

  1. Introduction

    1. Introduction - Student Learning Outcomes and Assessment Rubrics

    2. MSDM Student Learning Outcomes (SLO’s)

    3. Assessment Rubrics

  2. Essential Documents for the Capstone Project

    1. MSDM Culminating Experience Project Guidelines

      1. Gideline Overview

      2. Division of work across course instructors, faculty leads, and team members

      3. Student Presentations

      4. Major Deliverables

      5. Content and Format Template

    2. MSDM Culminating Experience Project Content and Format Template

    3. MSDM Culminating Experience Project – Responsibilities for All Parties

  3. Expectations on Collaboration with Group Members, Faculty Lead, and Client

  4. Project Milestones and Timelines

  5. Call for Project Proposals

  6. Informatiional Session

  7. Fall Semester

  8. Winter Break

  9. Spring Semester

  10. Summer Semester

Resources

  1. Introduction

  2. Scholarships

  3. Assistanships

  4. Financial Aid

  5. Jobs and Internships

  6. Extra-Curricular Opportunities

  7. Tutoring Services

  8. Student Ambassador and Mentoring

  9. Official MSDM Website

  10. MSDM Mailing List (For Prospective Students)

  11. MSDM Information Sessions

  12. MSDM Student Showcase

  13. Contacts

  14. Frequently Asked Questions

MSDM Instagram MSDM Facebook MSDM Personal Profile MSDM Company Profile