Student Showcase

Samples of Student Projects and Assignments from Some MDM Courses

Published

October 19, 2026

Introduction

This section provides samples of student work from courses such as Retailing, Marketing Analytics, Applied Machine Learning, and Culminating Project Hosting Courses. Samples from other courses will be added in the future. Explore student portfolios, culminating experience projects, client collaborations, and other examples of digital marketing work organized by career roles and signature projects.

1 Portfolio Websites

NoteMSDM Student Portfolio Websites

  • Here are some examples of student portfolio websites that showcase their skills, projects, and experiences in digital marketing and marketing analytics. These portfolios can serve as inspiration for current students who are building their own portfolios to demonstrate their competencies to potential employers.

  • These examples highlight the diversity of approaches students can take in presenting their work, including the use of multimedia, case studies, and personal branding to create a compelling narrative about their professional journey and expertise in the field.

  • All portfolios were created as part of class project in a core course, where they learned how to create a website using Quarto Markdown, R, and GitHub Pages. The course provided them with the technical skills to build a professional online presence that effectively communicates their capabilities and achievements in digital marketing and marketing analytics.

    • Students were encouraged to use all the projects they had completed in the program, including those from other courses up to the second spring semester, to create a comprehensive portfolio that reflects their learning and growth throughout the MSDM program.

2 Culminating Experience Projects

Culminating Experience Projects (aka Capstone Projects) are a key component of the MSDM program, allowing students to apply their knowledge and skills to real-world business challenges. These projects involve collaboration with industry partners, providing students with valuable experience in digital marketing and marketing analytics. For more information about the Capstone Projects, please visit the Capstone Project Overview page.

2.1 Class of 2027

Students Faculty Lead Clients Project Title
Mickey Shawel, Tim Arana, Luis Berumen, Wenting Jiang Jacob Moore CVRx Improving Salesforce Adoption and Field Engagement at CVRx
Michelle Diaz, Daisy Hernandez, Rosarie Maramag, Gigi Brunel Julie Porter Glendora Education Foundation From Membership to Mission: Building a Data-Driven Donor Journey for the Glendora Education Foundation
Ruben Garcia, Jake Evans, Aldo Naranjo, Nik Sahami Linchi Kwok Collins College of Hospitality Strengthening the Collins College Enrollment and Student Retention
Brian Vuong, Alexa Bueno, Kevin Bachez, Ron Stephil Sabilla Xuesong (Sonya) Zhang Wellness Ranch Therapy Implementing and Optimizing Digital Marketing for Wellness Ranch Equine Assisted Therapy
Julieta Diaz, Jungmin Woo, Danielle Meza, Cecilia Espina Jae Min Jung CPP Farm Store Building an Omnichannel Retailing for the Cal Poly Pomona Farm Store
Han Mai, Willy Su, Pei Yun Chuang, Xueying Luo, Yujia Luo Yi (Fionna) Xie PhD Orthodontics PhD Orthodontics — Website Redesign, SEO Strategy, and Digital Marketing Optimization
Frank Renn, Grace Sen, Yujin (Jenny) Jeong, Sora Hosoda, Sandy Zhu Kelly Min Avenue Shabu Building a Data-Driven Digital Growth System for an Independent Asian Restaurant
Alondra Rodriguez, Gabriela Raygoza Quintero, Veronica Vega, Yushan Huang, Simran Kaur Yufan Lin Tarkington Business Futures Institute Simulated Market Research at Scale: An AI Consultant-Training Simulation and Emerging-Industry Insights Dashboard for the Tarkington Business Futures Institute
Luis Ahumada, Spencer Conway, Carmen Lia Jimenez, Leeann Lewis-Waddell, Georgia Monjarrez Linchi Kwok Restaurant at Kellogg Ranch Building Sustainable Demand for The Restaurant at Kellogg Ranch

2.2 Class of 2026

Students Faculty Lead Clients Project Title
Kayla Cortez, Jamie Min, Mehrnoosh Solgi, Roxana Rodriguez, Matthew Melgar Jae Min Jung Garcia Research Developing and Marketing MAS (Marketing Access Scorecard)
Serena Shi, Krystal Lee, Nerina Campos, Jessica Garcia, Kathleen Juarez Elif Ozkaya MEin3D Building a Digital Marketing Foundation for a 3D Printing Start-Up
Jeffrey Hsu, Ceren Unal, Emily Kuo, Eunice Won, Min Gong Yufan Lin ODI AI-Powered Social Media & Sales Analysis
Bansi Khachar, Saurabh Parate, Matthew Prado, Lucynda Young Jae Min Jung OIA Measuring Community Engagement ROI
Jarred Griffin, Juan De La Cruz, Christian Gutierrez-Garcia, Bhamini Raghuram Pillai, Lydia Chen, Karima Ajahiou Anthony Kim RSMT Rising Stars Muay Thai – Launch the site, track the journey, grow the series
Erika Barajas, Marlen Garcia, Stephanie Gutierrez, Abby Ortiz Yi Xie Sino Yoga YouTube Channel SEO & Strategic Planning with Market Analysis
Ashley Lee, Sonam Kaur, Shayah Lacour, Angela Qian Jae Min Jung TRI Maximizing Lead Harvesting through Enhancement in Google Ad Campaigns and Landing Pages

3 Content & Creative Roles

3.1 Social Media Posts

3.2 Omnichannel Retailing and E-Commerce Careers

3.3 Building E-commerce Stores on Shopify Platform

3.4 AI-Assisted E-Commerce Website Construction

3.5 Commercial Website for Clients as Part of Capstone Project

3.6 Omni-Channel Retailing Consulting Projects

4 Technical & Performance Roles

4.1 Omnichannel Retailing and E-Commerce Careers

4.2 Building E-commerce Stores on Shopify Platform

4.3 Shopify Store Product Feed Management

4.4 Google Shopping Ads

4.5 AI-Assisted E-Commerce Website Construction

4.6 Commercial Website for Clients as Part of Capstone Project

4.7 Omni-Channel Retailing Consulting Projects

5 Marketing Data & Analytics Roles

5.1 Data Wrangling and Visualization Assignment

5.2 Quarto-based Presentation Slides:

5.3 Dashboards

5.4 Marketing Analytics Projects

5.5 Machine Learning Projects

5.6 Machine Learning Deployment

5.7 Omnichannel Retailing and E-Commerce Careers

6 Strategy & Leadership Roles

6.1 Building E-commerce Stores on Shopify Platform

6.2 Omni-Channel Retailing Consulting Projects

7 Projects Spanning Multiple Roles

7.1 Omnichannel Retailing and E-Commerce Careers

7.2 Building E-commerce Stores on Shopify Platform

7.3 AI-Assisted E-Commerce Website Construction

7.4 Capstone Project Final Presentation:

7.5 Commercial Website for Clients as Part of Capstone Project

7.6 Omni-Channel Retailing Consulting Projects