Resources for MSDM Students
Quick Navigation to Key Information about the Program, Admissions, Curriculum, Career Paths, and Support
Introduction
This page provides comprehensive resources for current and prospective students of the Master of Science in Digital Marketing (MSDM) program at Cal Poly Pomona, including quick links to valuable information that students look for.
1 Academic Calendars and Registration
Academic Calendar: Find important dates for academic terms, holidays, and deadlines.
MSDM Program Calendars: Find important dates for MSDM events.
What Every MSDM Student Should Know Before You Register for MSDM Courses
How to Register?
Must read for new students who have not registered before.
2 Scholarships
We understand the needs of international students and the financial challenges they may face. Our tuition has a buiult-in scholarship-equivalent savings of over $16,000. While our program is self-supporting, we are committed to providing limited scholarships to help alleviate some of the financial burdens. These scholarships are available only after students are enrolled in the program. For more about it, visit:
Followed are the scholarships that I am currently aware of:
Cal Poly Pomona Scholarships: 400+ scholarships available.
- Check it out as you may be eligible to apply for it.
Recruitment Scholarship: no separate application (evaluated based on your admission materials)
Professional Development Scholarship: typically after at least one semester; may support certifications
Merit-Based Scholarship: typically after at least one semester; the graduate school sends application calls
LOGRAR/PPOHA Grant
LOGRAR Travel Request for Funding
Healthcare Communications & Marketing Scholarships
3 Assistantships
TA: Contact professors who teach IBM 3012 (Principles of Marketing Management).
RA: limited availability. Look at opportunities on Handshake or Cal Poly Pomona Enterprises website.
4 Financial Aid
5 Jobs and Internships
On-campus job opportunities (many students find campus jobs and work across departments; jobs are typically posted through Handshake)
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- Jobs funded by Cal Poly Pomona Enterprises are available through its website above.
Jobs for International Students
CPT (after 2 semesters or earlier if CPT is required for micro-internship offered by a course)
OPT (up to 3 years)
On-Campus Support Resources
Career center and CBA Career Hub provides extensive information about career resources. Click ON-Campus Support Resources for more information.
6 Extra-Curricular Opportunities
Student Club:
- OptiMark Digital Marketing & Analytics Society, an MSDM student club.
7 Tutoring Services
The Learning Resource Center (LRC):
It offers free services for graduate students in various subjects, including business and marketing.Subject Tutoring: Provides one-on-one tutoring sessions in subjects like business, marketing, and data analysis.
Writing Center: Provides support for writing assignments across the curriculum.
Academic Skills Workshops: Offers workshops on study skills, time management, and other academic success strategies.
8 Student Ambassador and Mentoring
MSDM Mentor/Ambassador
The MSDM program has a dedicated Community Engagement Specialist, who serves as a mentor and ambassador for the program. For the current students, they can provide guidance on academic planning, career development, and connecting with resources both within the program and across the university. For the prospective student, a student mentor/Ambassador is available to share student perspectives.
If you are current students, drop by the office. No appointment is needed.
If you are prospective students, you may request an appointment by contacting the MSDM ambassador.
CPP Bronco Mentoring Network:
We are deeply committed to educational experiences and supportive services that engage our students, enhance personal well-being and growth, provide career opportunities, and foster ethical citizenship.
9 Official MSDM Website
The official MSDM website at CPP domain has official information about the program.
Frequently Asked Questions on the official site: This site has a lot of FAQ items that are not provided on this page.
10 MSDM Mailing List (For Prospective Students)
Consider adding your email to the MSDM mailing list for periodic timely information for events.
11 MSDM Information Sessions
We offer a virtual information session periodically via Zoom.
Contact Dr. Jae Jung if you don’t see it at Singelyn Graduate School Information Sessions.
I also made video recording of a informational session available at On-demand Info Session Video section.
12 MSDM Student Showcase
Explore student portfolios, Culminating Experience Projects, client collaborations, and other examples of applied digital marketing work.
12.1 MSDM Students’ Portfolio Websites
Here are some examples of student portfolio websites that showcase their skills, projects, and experiences in digital marketing and marketing analytics. These portfolios can serve as inspiration for current students who are building their own portfolios to demonstrate their competencies to potential employers.
These examples highlight the diversity of approaches students can take in presenting their work, including the use of multimedia, case studies, and personal branding to create a compelling narrative about their professional journey and expertise in the field.
All portfolios were created as part of class project in IBM 6530 (Marketing Analytics), where they learned how to create a website using Quarto Markdown, R, and GitHub Pages. The course provided them with the technical skills to build a professional online presence that effectively communicates their capabilities and achievements in digital marketing and marketing analytics.
- Students were encouraged to use all the projects they had completed in the program, including those from other courses up to the second spring semester, to create a comprehensive portfolio that reflects their learning and growth throughout the MSDM program.
Jarrod Griffin, Class of 2026
Ceren Unal, Class of 2026
Lucynda Young, Class of 2026
Jeffrey Hsu, Class of 2026
Kayla Cortez, Class of 2026
Serena Shi, Class of 2026
Vanessa Boekenoogen, Class of 2025
Kiki Shimomae, Class of 2025
Joshua Arias, Class of 2025
12.2 Culminating Experience Projects
12.2.1 Class of 2026
| Students | Faculty Lead | Clients | Project Title |
| Kayla Cortez, Jamie Min, Mehrnoosh Solgi, Roxana Rodriguez, Matthew Melgar | Jae Min Jung | Garcia Research | Developing and Marketing MAS (Marketing Access Scorecard) |
| Serena Shi, Krystal Lee, Nerina Campos, Jessica Garcia, Kathleen Juarez | Elif Ozkaya | MEin3D | Building a Digital Marketing Foundation for a 3D Printing Start-Up |
| Jeffrey Hsu, Ceren Unal, Emily Kuo, Eunice Won, Min Gong | Yufan Lin | ODI | AI-Powered Social Media & Sales Analysis |
| Bansi Khachar, Saurabh Parate, Matthew Prado, Lucynda Young | Jae Min Jung | OIA | Measuring Community Engagement ROI |
| Jarred Griffin, Juan De La Cruz, Christian Gutierrez-Garcia, Bhamini Raghuram Pillai, Lydia Chen | Anthony Kim | RSMT | Rising Stars Muay Thai – Launch the site, track the journey, grow the series |
| Erika Barajas, Marlen Garcia, Stephanie Gutierrez, Abby Ortiz | Yi Xie | Sino Yoga | YouTube Channel SEO & Strategic Planning with Market Analysis |
| Karima Ajahiou, Ashley Lee, Sonam Kaur, Shayah Lacour, Angela Qian | Jae Min Jung | TRI | Maximizing Lead Harvesting through Enhancement in Google Ad Campaigns and Landing Pages |
12.3 Featured Student Work
Commercial Website for Clients as Part of Capstone Project
Rising Stars Muay Thai Website:
Students created this website using Quarto.
AI-Assisted Commercial Website Construction
Quarto-based Presentation Slides:
Dashboard
Social Media Posts
Careers in Omnichannel Retailing and E-Commerce
Building Ecommerce Stores on Shopify Platform
Product Feed Management Platform
Google Shopping Ads
Omni-Channel Retailing Consulting Project
Data Wrangling and Visualization Assignment
Machine Learning Projects
Churn Prediction with Tidymodels - Part 1: K-Nearest Neighbors
Machine Learning Deployment
Predicting Profitability, Returns, and Customer Value in Shopify Sales
Regression-Based Models for Predicting Sales Revenue at an E-commerce Platform
Tree-Based Models for Predicting Spending at an E-commerce Platform
Marketing Analytics Projects
13 Contacts
Program & curriculum questions:
Registration/tuition/services:
14 Frequently Asked Questions
14.1 Does the official MSDM website has FAQs for current students?
Yes, the official MSDM website has a Frequently Asked Questions on the Official MSDM Website section that includes FAQs for current students.
14.2 Can I take my first summer semester off since there are no required courses?
Technically, you can take the first summer semester off since there are no required courses. However, it is important to consider the implications of taking a semester off, such as potential delays in graduation and the impact on your academic momentum, and preparation needed for MSDM Culmination Experience Project that will be undertaken in the following semester and on.
Not taking a semester off might be beneficial for maintaining your academic progress, avoid having high workload on your remaining semesters, and preparing for the culminating project.
Also, skipping summer means you risk not having enough elective courses for your curriculum options by the time you are supposed to graduate, due to the limited availability of elective courses–25 students for all elective courses.
It is recommended to consult with your academic advisor to discuss your specific situation and ensure that taking a semester off aligns with your academic and career goals.